10 Jan The right colour branding
Your logo is often the first thing customers see on your website, office letterhead, company vehicles and building. Your logo helps to identify your brand, and when customers think about your company, your logo is likely one of the first things that come to mind.
Every element about the logo is important, including logo colours. The colour you choose for your logo can say a lot about your company. See if you agree with these descriptions connected to these colours:
White: Cleanliness, Purity, Simplicity
Yellow: Happiness, Warmth, Caution
Orange: Affordable, Creative, Fun
Red: Action, Passion, Danger
Pink: Gentle, Romantic, Grateful
Purple: Expensive, Mysterious, Spiritual
Blue: Authoritative, Serene, Dignified
Green: Renewal, Healing, Money
Brown: Calm, Natural, Serious
Grey: Corporate, Practical, Somber
Black: Classic, Formal, Bold
When it comes to choosing the best colours to use in your branding, it’s all about understanding your business and your clients. Define how you want to be perceived, research other colours used in your industry and create a mood board of images you associate with your brand to see if there are any dominant hues.
From here, create a colour palette of about three colours to use across your branding, and then test, test, test with current and potential clients to see which colours resonate best.
And lastly, don’t take colour psychology as gospel. After all, rules are meant to be broken!
What does the colour of your brand say about your business?